Customer Insights
Insights into your customers
In addition to the general and usage insights dashboards, this dashboard provides information on about your customers. The main elements of this dashboard include:
- An overview of all your customers, e.g. customer count, world map, life time value.
- New and churned customers.
- Customer invoice summary.
The primary elements on the usage dashboard include:
Filters
- Date: Filter data by specific date ranges based on the ingest date.
- Customer: Filter by the name of the customer, using the legal name for organizations and the customer reference for individuals.
- Customer Country: The 2 letter ISO-code of the Customer's country.
Tiles
- Total Customers: The total number of customer in the selected period.
- New Customers: The count of new customers during the selected period. Note that returning customers are not counted as new customers.
- Churned Customers: The count of customer that have churned during the selected period. A customer churns when they not longer have an active pricing plan.
- Active Customers by Month: A count of active customers per month. An active customer means that they have an active pricing plan during that month.
- Customers by Country: A world map including customer counts per country.
- New & Churned Customers: A count of new and churned customers by month.
- Life Time Value: A table containing the life time value of a customer. The life time value is calculated as the total invoice revenue (including tax) for that customer. This also includes invoices that are still in draft.
- Customer Table: A table containing a summary of the customer, pricing plan, product and this includes the first invoice date, last invoice date and total invoice amount (including tax).
Updated 9 months ago