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# Customer Insights

In addition to the general and usage insights dashboards, this dashboard provides information on about your customers. The main elements of this dashboard include:

* An overview of all your customers, e.g. customer count, world map, life time value.
* New and churned customers.
* Customer invoice summary.

The primary elements on the usage dashboard include:

# Filters

* **Date**: Filter data by specific date ranges based on the ingest date.
* **Customer**: Filter by the name of the customer, using the legal name for organizations and the customer reference for individuals.
* **Customer Country**: The 2 letter ISO-code of the Customer's country.

# Tiles

* **Total Customers**: The total number of customer in the selected period.
* **New Customers**: The count of new customers during the selected period. Note that returning customers are not counted as new customers.
* **Churned Customers**: The count of customer that have churned during the selected period. A customer churns when they not longer have an active pricing plan.
* **Active Customers by Month**: A count of active customers per month. An active customer means that they have an active pricing plan during that month.
* **Customers by Country**: A world map including customer counts per country.
* **New & Churned Customers**: A count of new and churned customers by month.
* **Life Time Value**: A table containing the life time value of a customer. The life time value is calculated as the total invoice revenue (including tax) for that customer. This also includes invoices that are still in draft.
* **Customer Table**: A table containing a summary of the customer, pricing plan, product and this includes the first invoice date, last invoice date and total invoice amount (including tax).

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